Email Copywriter

About The ******************************** is the world leader in education, consulting, and management for small businesses around the world. Founded by renowned business expert *************, GCE has helped small businesses grow and scale for over 30 years. *******'s strategies are taught through online programs, workshops, one-on-one coaching, and large scale events.Responsibilities- Coordinate with the Marketing Email Specialist to execute email marketing copy.
- Write compelling, direct response copy
- Work with marketing and technology team to fully understand pertinent data points
- Track analytics of marketing efforts as it pertains to copy-driven resources
- Split test subject lines, body copy and calls-to-action and segmentation for optimization
- Collaborate with the marketing, content and design teams to create compelling email content.
- Collaborate with design and marketing teams to create lead magnet content and other deliverables via email.
- Think strategically to organize and design email campaigns that deliver desired results for various target markets across different platforms
- Research target audience and marketplace to ensure copy is accurate and effective
- Prioritize multiple projects and deliver highly effective work
- Edit the work of others effectively in order to achieve the best performing copy
- Collaborate with team members at all levels to ensure projects are consistent with direct marketing best practices, brand guidelines, compliance, and overall project goals
- Responsible for the success of the projects they work on
- Progressive experience in managing copywriting teams, editing copy and assets and providing feedback to other writers in order to produce high converting copy, and continually optimize until the campaigns meet their performance goal
- Responsible for generating ideas for and writing regular content emails across multiple product verticals.
- Responsible for writing multiple marketing emails per day that deliver on-brand value while also getting them to buy our offerings.
- Work closely with the acquisition team to create a pipeline of direct response content assets that will help achieve customer acquisition and revenue goals
- Responsible for collaborating with a team of in-house and freelance writers for our family of websites, across a wide spectrum of channels including google display network, native networks, YouTube, Email, Facebook and other content as required
- Additional responsibilities as needed

Requirements- BA in Marketing, Business Administration, or related field
- Education industry experience: 1 year (Preferred)
- Experience developing highly creative environments: 7 years (Required)
- Minimum of 5 years' experience creating compelling copy for digital marketing campaigns that convert
- Expert written, verbal and presentation skills
- Must be results focused, detail-oriented, and be able to juggle multiple priorities in order to meet deadlines
- Knowledge of tracking digital marketing efforts in order to measure results
- Expert on posting, scheduling, and monitoring coordinated, effective, and engaging social media posts and managing corporate/fan social media accounts
- Experience with Apple/Mac
- Effective copywriting skills for websites, landing pages, email campaigns, funnel campaigns, social media posts, articles, products and all assets and marketing campaigns we generate

In accordance with the Company’s established pre-employment processes and Drug-Free Workplaceprogram, your employment is contingent upon a negative drug screen and satisfactory background check.******************* is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.