- Responsible for the global marketing and communications tools, tactics and strategy of Anderol - Owner of the Anderol brand, leading the rebranding and integration with LANXESS moving to a global finished fluids strategy - Establishment of all reworked marketing and communications collateral - Development of the Anderol mobile app as a Sales supporting tool - Responsible for the Anderol website. Achievements in 2019: domain change, restyling and SEO optimization - Explore and initiate e-commerce and digital marketing opportunities - Develop a joint marketing approach with distributors and managing the relationships with distributors and partners - Continuous content creation such as campaigns, communications, newsletters, advertisements - Manage the relationship with all involved (internal) stakeholders and departments, internal as well as external (marketing) teams and other relevant partners such as publishers and agencies - Conduct market research to quantify the market and potential for Anderol, to establish a strategic marketing plan for developing or expanding products and markets - IT project management
- e-Commerce campaign management - Performance channels campaign management email marketing, display marketing, affiliate marketing, SEA, SEO, price comparison and shopping portals. - Plan, develop, implement and manage digital marketing campaigns to meet corporate strategic plans. - Monitor and analyse activity to continually improve campaign performance, and use data to generate insight and inform strategy - Prioritize execution of campaign activities in line with stakeholder expectations. - Provide intelligence and recommendations to the marketing strategy on the effectiveness and results of campaigns - Manage the relationship with all involved (internal) stakeholders and departments, develop the best possible structures to co-operate with internal as well as external marketing teams and other relevant partners - Support in identifying and developing new tools, instruments and campaign dashboards and improving existing ones that help in the execution, monitoring and reporting on the daily progress and evaluation of marketing campaigns - Attract, lead, coach, appraise and develop (the cooperation between) employees, ensure staffing and increase empowerment
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