Educate and engage prestige accounts to elevate the premium spirit brand experience in Belgium and Luxembourg. Manage internal and external education to increase brand adoration and rotation in the on-trade. Coordinate activations and events to enhance brand relationships.
Established a Digital Marketing agency to support small businesses with web design, graphic design, social media management, Meta advertising, SEO, SEA, and PPC. Created impactful digital marketing strategies to improve leads, ROI and conversion rates for both online and offline campaigns. Enhanced expertise in various facets of digital marketing,
Developed and executed a comprehensive 360° marketing plan for the on-trade channel, creating captivating campaigns across all marketing channels. Managed digital ad campaigns, influencer partnerships, and media collaborations, including briefings for brand activation and digital agencies. Organized product launches, international fairs, and on-trade advocacy initiatives.
Managed the complete portfolio and served as a brand ambassador for the Sipsmith brand. Introduced and sold brands in the on-trade premium channel in Belgium, organizing trade events and activations to build brand awareness and desire. Played a pivotal role as the first on-trade account manager, significantly contributing to company and brand growth.
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