I am a creative growth marketeer with almost 20 years of experience in marketing, branding and design. I started my career as a project- / account manager for design- & advertising agencies. After succesful loans to international retailers, I moved on to being an independent marketeer.
My experience as a freelance / interim marketeer for many different companies and brands has proven that I am accountable for growth. As a branding expert I will always make sure propositions and designs are consistent and long-term goals will not lose out of sight.
As a real team player I love to create and innovate with a team. I can take the lead but also be a valuable player. Being a competitive marketeer I want to be part of a winning team and stay ahead of the competition. I have a lot of expertise in start-ups and scale-ups and market new products, new concepts or new brands. I have a proven record of contributing to successful launches and start-ups.
Next to my marketing activities I am founder of Sounds Good Hearing Protection. This started out as a learning project to develop online marketing skills, but has grown into a mature business with a large market share. I have handed over daily direction. This way I can focus on what I like most: marketing.
I am specialized in online marketing and cross channel marcom projects. Project management for website development, (re)branding, content creation, SEO, CRO and online advertising (SEA) for search engines, social media, video and e-commerce.
Thanks to my experience, I am labelled as a specialist in marketing for ‘slow moving goods’. I have worked mainly in retail and B2B. ‘Slow moving’ products and services are generally more expensive, have a longer buying process (longer customer journey), more involvement from users and clients and often ask for customized solutions or customized products. It therefore differs from marketing and sales for FMCG brands, which are more convenience and impulsive.
Contact me if you want to grow your business with succesful digital marketing, branding, communication and/or design.
