Francesca

Image: Branding & Packaging design for Nox Sleep Drink

As the sole in-house designer of Nox Sleep Drink, I created the visual identity from scratch, which runs across print and digital, including social channels. I first designed the product label of the drink, that went immediately in production and entered the market. Consequently I conceptualised an innovative carton wrap that contains 3 beverage cans. NOX Sleep Drink is a small company founded by young entrepreneurs that want to help people improve their sleep in a healthy and natural (non-chemical) way. Nox is a drink made of a unique blend of plants extracts, that helps you sleep better and wake up refreshed and active. 𝐍𝐎𝐗: 𝐭𝐡𝐞 𝐑𝐨𝐦𝐚𝐧 𝐠𝐨𝐝𝐝𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐍𝐢𝐠𝐡𝐭. The challenge was to express the contrasting aspect of a product that makes you sleep well in order to make you feel more energetic. For this reason I thought of using the sunrise to symbolise the awakening of the mind. I transferred the colours into the label with an elegant gradient that from blue smoothly becomes purple. It was also important to communicate the drink's effectivity although not being a drug. I used a blue and white colour palette to create a friendly but medical look.