- Collaborated closely with founders to translate the product and business vision into a cohesive and compelling brand language, ensuring alignment with target user demographics and market needs. • Designed and developed a comprehensive brand toolkit, including logo variations, detailed brand guidelines, and versatile social media templates which were immediately put to use. • Implemented the brand assets across various digital platforms, including Instagram posts and marketing posters, to ensure consistent and impactful brand representation.
Luxe Fitness - Designed a mobile application in line with brand guidelines, elevating its visual appeal with a modern and minimalist design. Optimized user experience by streamlining the workout flow, resulting in increased accessibility and faster navigation. Mentored an intern, providing guidance on the design system to ensure consistent, efficient and effective implementation. • Edly - Improved platform usability by redesigning the loan application process, specifically focusing on streamlining the co-signer flow. Revamped the design of forms and tables to enhance accessibility, ensuring a better user experience. Spearheaded the design for the "Nilly" Royalty website, a child company, delivering a cohesive and accessible interface. • Sweepsheet - Redesigned the website, clearly defining user flows based on roles and responsibilities. Enhanced the user interface of the existing website, improving usability and visual appeal. Developed a dashboard for improved sweepstakes management, providing users with a more intuitive and efficient experience. • Aether Pantheon - Led the entire product development process, from defining user flows to designing the final UI for website, web app, and mobile app. Utilised animations to enhance user interaction and engagement across all platforms. Developed comprehensive product guidelines to ensure accessibility and speed, optimizing the overall user experience. • Cinchy.me - Transformed the user experience and interface of the recruitment platform. Conducted user research to identify pain points and user needs. Developed a comprehensive UX strategy to enhance overall functionality and usability. Designed an intuitive and visually appealing interface, improving user engagement and satisfaction.
• Collaborated with the planning and design team on diverse urban development projects. • Developed Image Quality Plans (BKP) and conducted strategic development in accordance with guiding principles for the cities of Assen and Stede-Broec (the Netherlands). • Performed mass and volume analysis to inform design decisions for theWeierslaan and Dreuplein areas in Assen. • Designed climate-friendly and sustainable solutions for neighborhood sports park for municipality of Stede Broec. • Conducted analysis and strategic planning for the redevelopment of an ex-prison area, focusing on future growth and sustainability in the area of Hoorn (the Netherlands).
• led the creative process for several design and redevelopment projects in The Netherlands, guiding ideation, concept development, and analysis. I crafted compelling presentation diagrams and illustrations, and played a key role in a competition project aimed at designing a green and sustainable urban space. • Conducted facade studies, movement analysis, and design development for the area of Sloterdijk I-South in Amsterdam, enhancing both functionality and aesthetic appeal. • Produced working drawings and planning documents for various projects, such as the Residential Multipurpose Tower in Nijmegen and Housing in Zeeburgerdijk in Amsterdam, contributing to detailed design and execution phases.
• Conducted in-depth research and data collection to analyze pedestrian experiences across three city center locations in Aalborg, focusing on enhancing street livability and user satisfaction. • Examined factors influencing pedestrian satisfaction, contributing to the development of strategies for creating more engaging and enjoyable walking environments. • Applied findings to propose design improvements that aimed to transform pedestrian pathways into vibrant, interactive spaces, thereby enhancing the overall urban quality and livability of Aalborg’s streets.
• Fostered client relationships and developed 3D renders for advertisements and promotional materials for high-profile retail clients, including Superdry, Brooks Brothers, Hamley’s, and The Nail Bar Saloon in key areas of Delhi and Mumbai. • Created visually compelling renderings to enhance the presentation and marketing of retail spaces, ensuring alignment with client branding and promotional goals.
• Led projects from ideation to implementation, providing strategic direction and guidance to a team of Junior Architects. • Oversaw design development and planning for high-profile projects, including the Domestic Cruise Terminal and International Cruise Terminal in Mumbai, driving cohesion between client requirements and regulatory standards. • Directed concept development and 3D modeling for the Ropeway Destination in Jammu, translating innovative ideas
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