Supporting day-to-day execution of the Internal and External Communications for the CEO of Tommy Hilfiger Global & PVH Europe.
Responsible for all social media activities for JetBrains Techlab, a technology museum created by JetBrains: from developing social media strategy and content calendar, creating content, coordinating content production with external creators, organizing events, to reporting and continuously optimizing performance.
I help businesses manage their digital and social media channels with beautifully effective content that speaks to their audience. For businesses who need an extra boost for more website traffic, more leads or more sales, I design, execute and optimize Facebook and Instagram advertising campaign. Project: AWAMU MOJA (Photographer) / Luxembourg Increased Instagram followings at a 11% growth rate within 3 months period. Achieved 12% engagement rate on Facebook (industry benchmark: 0.09%). Successfully launched and promoted the photography workshop, and delivered ticket sales on target.
Providing strategic and executional marketing advice for promoting photographers, galleries, art institutions and exhibitions. Managing social media calendar, creating/ curating/publishing social media content, and liaising with artists and galleries for social media promotions.
Founded acreati.com – a contemporary fashion e-commerce platform. Led the remote website development project and launched the multi-vendor e-commerce site under € 7.000 budget. Developed a unique “shop through visual stories” brand concept and content strategy that led to signature style brand recognition within target audience. With under € 7.000 marketing budget, reached 355% increase in traction within two years period after launch. Generated more than 15k Instagram followers organically within two years. Successfully organized pop-up shops and events in partnership with renowned fashion institutions, such as Fashion Week Amsterdam, Modefabriek and FashionClash Festival. Featured in Fast Company (US), Fashion Journal (AUS), Sabato De Tijd (BE) and various international press.
In charge of branding, developing and executing inbound marketing strategy, content production and event organization. Coordinated alliance partners activities and communications with external stakeholders. Lead generation for senior partners. Managed an overhaul and relaunch of the company website within 3 months. Successfully increased website visits by 172%, webinar registration by 173% and attendance rate by 40.8%.
Facilitated internal communications across 12 business units globally. Created communication content and maintained the Intranet site. Assisted in organizing communication events.
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