Experience

Local Marketing Manager

Essity

Health Care brand - TENA.be Personal Care Medical Device Stores, pharmacies, Hospitals, Nursing Homes Digital Marketing - e-commerce and website B2B B2C Brand Management Strategic Marketing Business planning

Local Marketing Manager

Essity

Health Care brand - TENA.be Personal Care Medical Device Stores, pharmacies, Hospitals, Nursing Homes Digital Marketing - e-commerce and website B2B B2C Brand Management Strategic Marketing Business planning

Local Marketing Manager

Essity

Local Marketing Manager

Essity

Brand Management Product Management E-Commerce Digital Marketing (SEA, SEO, ) CMS sites POS materiaal Marketing plan Business cases Strategic Marketing, planning & forecasting

Local Marketing Manager

SCA - Essity

- Contributed with BTL and ATL communication in a stable Top of Mind awareness of 60% and a market share growth every year; 54% MS in 2016 • E-commerce - founder of TENAshop.be - online sales leading to a turnover of 1M€ in year 3 • Key role in Digital Marketing: content, SEA, SEO, display- and social media ads, email marketing. Reached Google 1ste page, top 3 position on top 10 search keywords. • Developed on- and -offline campaigns, POS material - based on the EU marketing strategy and achieved KPIs on volume growth, new customers, brand awareness • Accurate Brand Ambassador: consistency of the brand in all marketing materials, final approver design, translations, packaging, ingredients and tender regulations • Strategic participant in annual Business Review; delivered input: business cases, forecasting, competitors review • Engaged in the management team Belgium Incontinence Care division, • BTB marketing for tender driven LTC market: PR, ads, fairs, events ?

Local Marketing Manager

Essity (SCA)

Benelux Marketing vanuit HQ in Brussel Contributed with BTL and ATL communication in a stable Top of Mind awareness and a market share growth every year • E-commerce - founder of TENAshop.be - online sales leading to a turnover of 1M€ in year 3 • Key role in Digital Marketing: content, SEA, SEO, display- and social media ads, email marketing. Reached Google 1ste page, top 3 position on top 10 search keywords. • Developed on- and -offline campaigns, POS material - based on the EU marketing strategy and achieved KPIs on volume growth, new customers, brand awareness • Accurate Brand Ambassador: consistency of the brand in all marketing materials, final approver design, translations, packaging, ingredients and tender regulations

Local Marketing Manager

Essity - SCA

Strategic Marketing Marketingcommunicatieplan Business Cases Digital Marketing Brand Management Product Management E-commerce CMS websites and webshop POS materiaal

Education

Nutritionist

Nutrition Academy Civas

Master Communicatiewetenschappen

Universiteit van Amsterdam

Hotelmanagement - Bachelor Business Administration

Hoge Hotelschool Maastricht

Certificates

Google Analytics

Google Analytics

New Nordic Diet, University of Copenhagen

New Nordic Diet

A2 Norwegian Course

Motivation

  • Resultaten
  • Prestatie
  • Begrijpen
  • consumenten - mensen

Qualities

  • Zelfstandig
  • Get things done
  • Harde werker
  • Creatief
  • Kennis van voeding

Expertise

  • Hospitality markt
  • Benelux ervaring
  • International
  • andere culturen

Languages

Dutch

Speak Good
Write Good
Read Good

French

Speak Average
Write Average
Read Average

German

Speak Average
Write Average
Read Good

Norwegian

Speak Average
Write Average
Read Good

English

Speak Good
Write Good
Read Good
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