20+ years of experience within commercial, consultancy and (sports) marketing projects for several organizations and (inter)national brands. From consultative selling, developing and implementing sales and (digital) marketing strategies, partnership and stakeholder management to leading large
projects for organizations like KNVB, KNLTB, Eredivisie CV, FOX Sports, PSV, KPN, Dutch Lottery (Lotto, TOTO) and more.
Experience and broad knowledge of digital marketing, e-mailmarketing, CX and customer journey optimization, content, data and technology (CRM, CDP, marketing automation and online engagement tools).
