Senior Brand management Opzetten overarching digital campaign #NoMeatMonday Roll-out van merkverandering Lutosa naar Belviva Totaal ownership categorie Vegetables Iglo
Go To Market strategie & rollout plan op poten zetten voor de lancering van een nieuw product binnen Foodsolutions.
Managen en co-ordineren van allerlei marketing & communicatieprojecten in food & non-food
• Managing all marketing projects for the company & activities within the marketing department • Developing the marketing strategy for the company in line with company objectives • Co-ordinating marketing campaigns with sales activities. • Overseeing the company marketing budget. • Creation & publication of all marketing materials in line with marketing plans. • Planning & implementing promotional campaigns (for all departments) • Overall responsibility for brand management & corporate identity. • Preparing online & print marketing campaigns. • Monitor & report on effectiveness of marketing communications. • Creating a wide range of different marketing materials. • Working closely with design agencies & assisting in new product launches. • Analyzing potential strategic partner relationships for company marketing. • Setting up ATL campaigns such as radiospots, TV commercials, billboarding campaigns. • Responsible for the online department (websho
Strategic and operational marketing ► Write & develop strategic & operational MarCom plan ► Translate the strategic plan into operational external communication such as press releases, press pitches, case studies. ► Budgetmanagement MarCom ► Management and evaluation of all marketing & communication activities within Distrilog Group ► Co-ordination of all PR & Advertising ((launching press releases – press pitches – case studies, direct mailings, brochures) ► Website management (using a Content Application Software) ► Start-to-end organisation of all in-house events (tradefairs, seminars, company visits, etc) ► Management of give-aways, banners and other sales & marketing support materials ► Setting up powerpoint presentations, based on verbal or diagrammatic input. ► Securing uniformity in branding and marketing
► Strategic and operational marketing - write & develop company communication & marketingplan. Translate the strategic plan into operational external communication. ► Bid Management - all aspects of the commercial phase plan, with emphasis on writing proposals.
►Management of all aspects of existing product portfolio & launch including product development, promotions and packaging. ►Translation strategic marketingplan into operational actions (tradeshows,websitemanagement,salestools,POS materials etc)
Assisting in all kinds of marketing projects
Tijdens Erasmus periode in laatste jaar Bachelor dit certificaat behaald
Tijdens Erasmus periode in tweede jaar Bachelor dit certificaat behaald
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