Strategic & creative development digital marketing plans for new customers
ACCOUNT MANAGER at Berlin Communication Agency Antwerp 2010 – June 2015 - Independent build up and maintaining of strong relations with key accounts - Coordination ‘from brief to delivery’ of campaigns and projects - Strategic & creative guidance of copywriting & creation - Successful guidance of larger, strategic projects & pitches: from brainstorms to setting out strategic & creative routes & presenting concepts to clients - Range of projects: 360° campaigns incl. brand development & activation, website development, on- and offline advertising, content marketing, direct marketing campaigns, fair communication,… e.g.: development brand strategy & activation for new brand of Danone Early Life Nutrition e.g.: product website Barry Callebaut: architecture, content and design solutions.barry-callebaut.com - Range of B2B and B2C clients: Barry Callebaut, Santa Maria Tex Mex & Spices, Nutricia medical & consumer, Lebeau- Courally luxury goods…
- Above: coordination media campaigns print, radio, TV: media planning, follow-up creation & production, managing budget - Partnerships & sponsoring of fairs & events - Promotional activities: planning & development - Line extensions: coordination & development of DVD’s, books, ticket-deals,… - Press contacts, writing press communiques, organization of press conferences - Web: content + commercial build-up
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