I love building better businesses. Throughout my career, I have grown, scaled and transformed organizations into household names. From hyper-growing WeWork from 1 to +50 buildings in 5 European countries, to building Merlin's brands (Madame Tussauds, Sea Life, Legoland) from Amsterdam to Bangkok and scaling the company to a successful IPO, I’ve learned what I love to do most: to build teams and to build dreams.
I have held several senior and executive positions in the fields of real estate, leisure and hospitality. My personal and professional experiences have taught me the following about my core values and beliefs:
Lead By Example
Open communication is one of the core values of successfully leading a business. You’re only as strong as your team and this means setting the tone, participating, listening with intention and recognizing and mentoring talent. I believe in celebrating both success and failure.
Culture Is Everything
I strive to create a safe, diverse and inclusive workplace, where people can be themselves, speak their mind and are challenged to become their best self and overachieve their own capabilities.
Know The Numbers
Numbers have a story to tell and it's important to listen to them and connect the dots. Financial literacy enables informed decisions. Both understanding and writing financial statements, cash flow statements, ratio analysis, forecasts and 5 years plans, are part of my financial toolkit.
Lifelong Curiosity
I’m committed to learning, growing and developing myself every day and I consider myself a student for life. I’m passionate about investing my time to learn about a person, a place, a concept or an object.
